What Makes Products Meaningfully Different?

Required Readings:https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/pricing-and-promotions-the-analytics-opportunity https://www.mckinsey.com/industries/advanced-electronics/our-insights/winning-the-race-with-inflation-the-pricing-opportunity-for-industrial-companies https://mktoolboxsuite.com/cost-leadership-examples/ https://www.masterclass.com/articles/cost-leadership-strategy#4-disadvantages-of-using-a-cost-leadership-strategy https://www.linkedin.com/pulse/creating-value-why-startup-needs-sell-more-than-just-product-nair/ Bragg, The CFO Guidebook, Chapter 8: Product PricingSiciliano, Finance for Nonfinancial Managers, Chapter 11: Business Planning: Creating the Future You Want, Step-by-StepSherman, If You’re in a Dogfight, Become a Cat!Chapter 4: The Search for the Holy Grail of Business: Long-Term Profitable GrowthChapter 9: What Makes Products Meaningfully Different? Discussion: Select two companies that operate in your current or prior sector or industry that have both been successful in deploying very different pricing models. One may be a premium, full-service, or luxury brand and the other may be a low-price leader, or they may both compete in similar price brackets but offer different packages of product features and/or support services.Include a link to each company’s website.Briefly outline the key differences in the value proposition that each offers. What is it about each model that keeps their customers coming back?What operational capabilities has each company developed enabling them to become market leaders?Which pricing strategy offers a more sustainable long-term competitive advantage? Why?Include references from this week’s readings, materials from previous JWMI courses, or other reputable sources to support your responses.

Latest Assignment