What one or two issues would you identify as the most difficult for conducting international business (marketing) and what things must marketing managers do to (help) overcome these issues – try to identify contemporary issues?

This question should get all of you thinking about the international market place, regardless of your country affiliation. What one or two issues would you identify as the most difficult for conducting international business (marketing) and what things must marketing managers do to (help) overcome these issues – try to identify contemporary issues?

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