Which market segment(s) should it prioritize? How and why?3a. Should Hunley make and sell the Grand Bassarra (GB) Titaluk River fly rod? Why? Why not?3b. Outline a high-level marketing plan. Address the following points: Is $800 the appropriate retail price for the GB? What type of marketing communications will be required? Should Hunley move its media to different publications, as suggested in the case? What should Hunley spend for the different categories of advertising? Why? Should it develop different sets of ads for these new products if it introduces them? What support should be given to retailers? Should fly shops have an exclusive?4a. Should Hunley make and sell a fly rod to Walmart? Why? Why not? If Hunley sells to Walmart, what high-level marketing plan would you recommend?5. What other options might Hunley pursue for sales and profit growth?6. Might a new entrant be more successful with this technology? Why? Use the Case Paper Template attached to write the paper.
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