In the interview of Dan McManmon, President of CIP, Dan outlines:
The types of students that they recruit and support through CIPs programs
The focus of the CIP experience for their students with respect to skills development and learning
The support and programming that they consciously do not provide to CIP students
The goal triangle that most CIP students typically are seeking to fulfill (at least one aspect)
As a consultant, you have been hired by an emerging competitor of CIPs to build a competitive offering that will be superior in the market. Your client wishes to replicate CIPs core model. Specifically, they plan to offer independent living and learning opportunities for individuals with mental health challenges in order to help them transition to and succeed in life as adults.
Please provide a 1-2 page memo that addresses the items below.
Link:
CIP website:
Instructions:
Utilizing the template O-MHM-MGMT-528-Competitive Planning and Consulting-Memo-SWOT-Template.pptx, develop a
competitive SWOT on CIP You are analyzing CIP as an outsider in order to enable your client to surpass CIP in the market.
Memo topics:
What types of students do you recommend your client recruit for their center(s)? Be specific. Explain your rationale.
What educational and/or learning opportunities do you recommend that your client offer to students? Explain your answer.
What market opportunity or competitive weaknesses of CIP will you focus on maximizing to your clients benefit? Why? Note you can list only one item here.
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