Group plan Event pitch” & “MMM312 T2 2022 Assignment 2 and 3 Event brief” for all information regarding the assignment. In addition to this, I have also mentioned a brief description of the assignment below and I’ve also attached theory to guide and assist you with the assignment. / RequirementsThis assignment requires to collaborate on the design of the 2022 Lord Mayor’s Student Welcome and document their event design in the form of an event pitch.The purpose of the pitch is to get support and approval from the City of Melbourne and the Lord Mayor’s Office to implement the event designed by your team. Your pitch document will take the form of PowerPoint.PowerPoint is used to encourage your use of images, tables, graphs etc. Associated DocumentsThis assignment description should be read in conjunction with the Event Brief relating to assignments 2 and 3.Event teams are also required to read the following as preparation for your pitchassignment:Berridge, G. (2010). Event pitching: The role of design and creativity. International Journal of Hospitality Management, 29(2), 208-215. Pitch content and structureThe point of a pitch is to be DIRECT and CONCISE and PERSUASIVE.Make extensive use of visuals and images to get across your event design and concept.Some of these elements will likely only be one slide, like ‘About the team.’ Some elements may require more than one slide, like Event Design, Vision and Audience Experience. Event Brief: Federation Square ‘Lord Mayor’s Student Welcome’ Summary of scenarioEvery year the City of Melbourne runs a free welcome event – the Lord Mayor’s Student Welcome – for new students to the city. Your event planning team is to plan the next event, which will take place during Cultural Diversity Week on Saturday, 18 March, 2023 and be held in The Atrium at Federation Square.Your aim is to design and deliver an event that is MEMORABLE and ENGAGING, with appeal to a large and diverse audience.You are a member of a four person event team that has been employed by Federation Square on behalf of the Lord Mayor and the City of Melbourne to design, plan and deliver this event. Event GOAL:The goal of the event is to attract a large audience and build a sense of welcome and belonging for the international student population in Melbourne.Your event should celebrate Melbourne as a city which has a number of world-class Universities (including Deakin University with its Burwood campus). The design of the event should provide an opportunity to build meaningful connections and friendships with other with local and international students. BudgetThe City of Melbourne budget for this event is $15,000. VenueYou have been granted free use of The Atrium space at Federation Square. You will have free access to The Atrium from 6am on Saturday, March 18 to 6am on Sunday, March 19, 2023. Ideas:Live music- Local artistLocal food trucks around MelbourneShowcasing Melbourne Please only complete the below parts: 1. About the team (150 words) Introduce your team and explain why you’re the right team to design and deliver an incredible event experience for the Lord Mayor’s office in one of their annual flagship events. Also write a brief summary of yourself (I have attached my resume for this part). 2. Event Design, Vision and Audience Experience (600 words) Your pitch should give the reader a very clear sense of what the vision and concept for the event is, and what type of experience the design of the event will produce for the participants. The ideas about event design you explored in the case study blog assignment should be applied to the design of your event. This part of your event pitch should include some specific details on key programming activities you are proposing as part of your pitch. What will the audience “do” at your event?
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