1. How is a strategy different from a business model? How is it similar?
2. Why are Microsoft and Google becoming increasingly direct competition.
3. Identify other examples of companies that were not competing in the past but are becoming competitors. Why are we seeing a trend?
4. What recommendations would you give to Satya Nadella, CEO of Microsoft to compete more effectively against Google> To engineer a turnaround at Microsoft?
5. What recommendations would you give Sundar Pichai, CEO o Google, to compete more effectively against Microsoft? To continue to sustain its competitive advantage.
6. Please review from the web, the current quarterly statements from both companies and identify their next steps?
