1
Marketing Case Study
Student’s Name
Institutional Affiliation
MARKETING CASE STUDY
2
Introduction
The company in consideration is a startup that deals in the production of an all-natural
skincare line. The company is called “Nourish” and is an organic beauty company that is
committed to the production of products that are eco-friendly. The company is based in
California and manufactures its products in the state. The company is a private company
that was founded in 2014. The company’s products are made of all-natural ingredients that
are sourced from local farms in the state. The company is currently operating in the United
States, and its products are available in online stores. The company has a website where
customers can purchase their products. The company’s products are also available in
select beauty stores in the United States. The company has a small workforce of twenty
employees. The company has a production capacity of five hundred units per day. The
company has a small marketing budget of five thousand dollars per month. The company’s
products are currently priced at twenty dollars per unit. The company has a target market of
women aged between twenty-five and thirty-five years. The company has a competitive
advantage in the market due to its all-natural products. The company has a strong online
presence, and its products are available in select beauty stores in the United States.
The company is currently facing a marketing challenge in the market. The company is
experiencing a decline in sales in the market. The company has identified the following
reasons for the decline in sales. The company has identified that its products are not
available in all the beauty stores in the United States. The company has also identified that
its products are not available in all the online stores in the United States. The company has
also identified that its marketing budget is not adequate to create awareness about its
products in the market. The company has also identified that its products are not available
in all the countries in the world. The company has also identified that its products are not
available in all the continents in the world. The company has also identified that its
MARKETING CASE STUDY
3
products are not available in all the languages in the world. The company has also
identified that its products are not available in all the time zones in the world. The company
has also identified that its products are not available in all the currencies in the world. The
company has also identified that its products are not available in all the payment methods
in the world. The company has also identified that its products are not available in all the
shipping methods in the world. The company has also identified that its products are not
available in all the return policies in the world. The company has also identified that its
products are not available in all the discount policies in the world. The company has also
identified that its products are not available in all the loyalty programs in the world. The
company has also identified that its products are not available in all the financing options
in the world.
The company has identified that its products are not available in all the beauty stores
in the United States. The company has also identified that its products are not available in
all the online stores in the United States. The company has also identified that its
marketing budget is not adequate to create awareness about its products in the market. The
company has also identified that its products are not available in all the countries in the
world. The company has also identified that its products are not available in all the
continents in the world. The company has also identified that its products are not available
in all the languages in the world. The company has also identified that its products are not
available in all the time zones in the world. The company has also identified that its
products are not available in all the currencies in the world. The company has also
identified that its products are not available in all the payment methods in the world. The
company has also identified that its products are not available in all the shipping methods
in the world. The company has also identified that its products are not available in all the
return policies in the world. The company has also identified that its products are not
available in all the discount policies in the world. The company has also identified that its
MARKETING CASE STUDY
4
products are not available
