Write a Market research identifying the following:- A critical incident where a student is extremely dissatisfied with the university, its staff, or the service provided.- A situation where the university/staff delight students and enhances the student experience.The market research can employ qualitative methods (e.g., interviews, focus groups), quantitative methods (e.g., survey), or a mixed methods approach (i.e., interviews and surveys).iii. An in-depth analysis of the critical incident/service failure including but not limited to what went wrong, what actions were taken by the student(s) after the critical incident/service failure, and what actions were taken by the university/staff after the critical incident/service failure.iv. An in-depth analysis of a service encounter that delights student(s) including but not limited to what went right, what actions were taken by the university/staff that delighted the student(s), and what actions were taken by the student(s) after the service encounter.v. Provide recommendations on current value-adding organisational strategies that should be continued, appropriate service recovery techniques, and how student satisfaction can be improved upon based on the findings of the research.
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