Reformatting and Expanding Abstract Introduction 15 pages Conceptual Framework; Advertising Appeals, Customer Value Proposition, Relationship between Advertising Appeals and Customer Value Proposition Purpose of the Study Research Questions Literature Review 25 pages Literature Related to Advertising Appeals, Literature Related to Customer Value Proposition,Write a paper on the Literature Related to the Effectiveness of Advertising Appeals with Customer Value Proposition Research Gap Hypothesis Methodology 10 pages Sampling Data Collection Data Analyses
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