Visual Rhetoric project. You will analyze visual rhetoric in the form of a branded marketing campaign. Do not focus on the brand messaging, instead focus on the techniques used to market the product. Look at criteria such as target audience, type of message (do they use ethos, logos, or pathos or a mix of several), tone, and style. Examine all types of marketing-digital, print, TV, radio, billboard, social media, etc. You will write a 3-5 page analysis and give an oral presentation of 5-7 minutes. The presentation should include a visual element which can include video clips, PowerPoint, or a poster, depending on what works best for your brand. Content Requirements Deep analysis of the rhetorical techniques used by brand managers to connect with their target audience Use the rhetorical skills we’ve discussed in class to focus on how the messaging is being conveyed to the audience Discuss both positive and negative uses of rhetoric and look for opportunities to propose a more persuasive argument Written proposal should be 500-1000 words (1-2 pages typed) discussing the brand and their audience as well as the marketing campaign and what they are trying to sell (hint: it’s not always their product that is being sold) Presentations will be given during midterms; classroom technology will be available for those who would like to use it Presentation should include a visual element i.e., do not just read your paper aloud to the class Paper should be the inspiration for the presentation and should include detailed analysis of the ad campaign as well as research into the brand/company itself to provide context of the messaging to your audience Format Requirements 3-5 pages long Typed Double-spaced Times New Roman 12-point font 1” margins Have a title Be free of spelling, grammar, and punctuation errors Due Date Written proposal due Thursday, Feb. 10 Presentations 3/8 & 3/10
