Define carefully the terms that you are using: engagement and high performance are controversial concepts that are used in different ways and have been criticised as being imprecise.

For this individual assignment, you will submit a consulting-style report of 1100 words, which presents a case to senior management for the development of an engagement and high performance strategy to increase employee motivation, commitment and performance.

Advice on how to approach this assignment

This assignment allows you to demonstrate your understanding of the research evidence on employee engagement and high performance working practices, and your ability to translate that knowledge into practical recommendations. Despite strong evidence to support these methods, many organisations have made no attempt to improve employee engagement or to introduce high performance practices. Why should that be? How will you persuade the senior management of your organisation to invest in this strategy?

Criteria for a successful report include:

Base your report on a specific organisation. This should be your current organisation..
Define carefully the terms that you are using: engagement and high performance are controversial concepts that are used in different ways and have been criticised as being imprecise.
Use research evidence and practical examples to support your recommendations. But use the evidence critically, with a questioning approach, identifying gaps and flaws, and not simply accepting everything that you have read. Reveal and justify your own interpretations.
Show how your recommendations are relevant to your chosen organisation, and how this organisational context has shaped your recommendations.
Conclude with a realistic assessment of the costs and benefits of your recommendations, indicating how you will know whether or not the strategy has been successful.
Key sources for this assignment are:

Chartered Institute of Personnel and Development (2021) Employee Engagement and Motivation Factsheet, London: Chartered Institute of Personnel and Development (7 pages)
Guest, D. (2014) Employee engagement: a sceptical analysis, Journal of Organizational Effectiveness: People and Performance, 1 (2): 14156 (16 pages)
Rayton, B., Dodge, T. and DAnaleze, G. (2012) Employee Engagement Task Force: Nailing the Evidence Workgroup. London: Engage for Success (33 pages)
Wood, S., Burridge, M., Green, W., Nolte, S., Rudloff, D. and Ni Luanaigh, A. (2013) High Performance Working in the Employer Skills Surveys. London: UK Commission for Employment and Skills (7 pages)
Structure of the report

Your consulting-style report must have a cover page with title and authorship details, a contents list and a one-page executive summary. This front matter, and references, are not included in the word count.The body of your report should have an introduction, followed by sections in which you present and assess the core ideas and relevant supporting evidence, before reaching informed conclusions. Your recommendations should follow from the evidence and conclusions. Your report should conclude with a realistic assessment of the costs and benefits.

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