Adidas is a big company so you need to narrow it down to a new product or a new area. Narrow it down to a specific product/area. REMEMBER this is a business plan NOT a marketing plan. We need to pursued potential investors that we have a viable good thing that they can get a good return on it. Details:The capstone assignment for BUS 460, Business Strategy, along with the assignments in this course are designed to demonstrate that students have achieved the learning outcomes established for the undergraduate program in the College of Business and Management. The learning outcomes for this assignment include: Explain the strategic planning process including values, mission, and vision (SLO 12.1).Apply the strategic options and tactics a firm may select to grow a business (SLO 12.2).Ethical and responsible decision-making and problem solving (SLO 13.1).Exhibit an understanding of how the external environment plays into the selection of strategic objectives through the use of a SWOT analysis (12.3).Demonstrate critical thinking skills (SLO 13.4).Demonstrate writing skills (SLO 13.6)Confirm the critical importance that appropriate communication plays in the execution of the strategic initiatives (12.4).Describe and explain aspects of the business plan including executive summary, mission statement, innovative and strategic posture, key issues.Demonstrate proficiency in business writing, including APA 7th ed. standards and citations, references, grammar, punctuation, headings, title page, and quality of sources with emphasis on scholarly references within the most recent two years (SLO 13.6)This final project covers not only the cumulative course content throughout our term but also in other courses leading up to this capstone course. In your final project, you will identify an organization to analyze in several of the areas of business strategy discussed in this course. Your choice of organization can include either a) an organization of your choice that may be a non-profit, a social enterprise, or a different type of organization that is not necessarily a company, or b) an organization or company you propose as an entrepreneurial endeavor, for which you are willing to complete the final paper as a proposal including the components of the organization expected to be analyzed for this assignment. Regardless if you choose a. or b., all students must receive instructor approval of their choice for this final capstone assignment. Students should request pre-approval early in the term. Your assignment is a rendition of a business plan for your company along with the pitch to investors as to why this company is worth investing in, or worth working at (think Shark Tank) based on the goods or services offered.
