Assess and analyse the marketing strategy for a successful product, and then use your findings to make three recommendations which could deliver further value to the customer. Your recommendations are the pragmatic output of your work. From one of the following product categories listed below, choose one product that is well known in the market place. (For example, if the product category was toothpaste, you could choose the product Colgate Max White, Sensodyne Daily Care Original, Oral-B Pro-Expert, or Aquafresh Little Teeth, and so on). The product you choose needs to be well known so that you can easily find and access market data and product related information. Product Categories: • Perfume or scent• Soft drink• Wearable technology• Breakfast cereal Note that you are to choose a product and NOT A BRAND. ‘Aquafresh’ is a brand, yet their products ‘Little Teeth Toothpaste’ and ‘Active White Toothpaste’ use very different marketing methods.
