First, take some time to research and discuss real product recall situations or accusations of wrongdoing in the news. Look at press releases, corporate websites, and social networking sites that were/are used by the company to address the situation. You are not required to chose something healthcare related, although it would be a great idea!
Select a case from the news. Provide a brief analysis of the situation (including what happened, why it was perceived as being wrong, and what the companys messaging should be to overcome the problem).
Devise a plan to address the problem/situation using the corporate website and social networking. Here is an initial list of questions to help you get started:
What needs to be communicated?
How can/should the companys corporate website be used?
What role can/should social media play?
What documents will consumers need to see and download?
Is video important? If so, how? To show a CEO apologize? To demonstrate how to find product numbers and identify recalled products? To provide instructions for fixing a product defect?
Discuss the benefits of your plan for the customers and for the company.
An brief analysis of the situation
Discuss the specific issues
Develop a response plan that addresses the following:
a. What needs to be communicated?
d. What should the company message be?
f. What are the benefits of your plan for the customers and for the company?
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- What are some of the limitations of this evidence?
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your ethical obligation to tell the consumer?