First, take some time to research and discuss real product recall situations or accusations of wrongdoing in the news. Look at press releases, corporate websites, and social networking sites that were/are used by the company to address the situation. You are not required to chose something healthcare related, although it would be a great idea!
Select a case from the news. Provide a brief analysis of the situation (including what happened, why it was perceived as being wrong, and what the companys messaging should be to overcome the problem).
Devise a plan to address the problem/situation using the corporate website and social networking. Here is an initial list of questions to help you get started:
What needs to be communicated?
How can/should the companys corporate website be used?
What role can/should social media play?
What documents will consumers need to see and download?
Is video important? If so, how? To show a CEO apologize? To demonstrate how to find product numbers and identify recalled products? To provide instructions for fixing a product defect?
Discuss the benefits of your plan for the customers and for the company.
An brief analysis of the situation
Discuss the specific issues
Develop a response plan that addresses the following:
a. What needs to be communicated?
d. What should the company message be?
f. What are the benefits of your plan for the customers and for the company?
Related Completed Projects
Write a position paper on how environmental pollutants effects the health of low income inner city population (especially children and pregnant women)
Write a review on “Three Pillars and Future Impact”
What are the types of communication networks?
Why is public transportation limited to certain areas of Houston?