Using the same company, perform a brief external environmental analysis looking at the industry, the competition, the market, and the general environment to defend your strategic thinking choices and explain how the analysis will support future strategic planning and implementation, either as a growth opportunity or a termination of business.
Prior to beginning this discussion, read Chapters 3 and 4 of the course text. Thinking strategically using strategic models and techniques must be the precursor to strategic planning and implementation. The perception of thinking is often considered to be a subjective out of the box process with little defense or research of the proposed opportunity. … Read more