Find a marketing example where consumer misinterpretation has occurred (either by you or others). The marketing stimulus example could be anything related to consumption/marketing (e.g. advertisement, product, packaging, price promotion, etc.). Fully explain the marketing example and then describe why it was misinterpreted. Include some of the terms we′ve discussed about interpretation – what were some of the factors that led to the stimulus being misinterpreted? Finally, provide some marketing implications or recommendations based on your analysis.
