.Beneficiary profiling
-How did Ant Financials use active, passive, fused and inverted data to profile their customers and offer them the expected Value Proposition.
Please detail clearly.
.Describe Monetization Strategies
-Which monetization strategies did Alibaba use in the case?
-Please refer to the monetization strategies covered in class and -explain clearly which ones were deployed by Alibaba and how.
.Describe Platforms and Network Effects
1-What are the expected direct network effects?
2-What are the expected indirect network effects?
3-How do those network effects impact the analytics models?
Alibaba Platform
Alibaba is a successful example of the multi-sided platform model.
Alibaba Multi-Sided Platform (MSP)
Please explain the Alibaba MSP model with all the sides (from the case).
