If you can come up with impact on revenue, costs, profits, etc., do it. If we go forward with y, were going to lose $10 million per year. X should lead to additional profits
Dont make recommendations without some serious supporting logic
Dont leave us asking why? What impact would that have on the business? Would we lose money?
Approach our discussions and emails thinking about recommendations for the company and the reasons why. The questions below are to spark your thinking.
How is Tonys attempting to create customer value? Is the focus on economic value, functional value, experiential value, or social value? Does it make sense in the category?
Are the attributes Tonys wants to emphasize in their value proposition valued the same way by customers?
Tony’s expresses a goal of fundamentally changing consumer perceptions and behavior. What do you think?
What are Tonys strategic options for the next 5 years? What are the challenges and implications of each option? Can they strike a balance between achieving their mission and growth? What should they do?
2. Write to the decision makers in the case
Make your recommendation in the first line of the email
Then, make the best arguments you can in as short a
space as possible
Use bullets where appropriate
Be interesting and engaging
Make us read beyond your first line
Dont bore
Do not regurgitate the case or tell people in the case what
they would know
Be natural. Ive been doing some analysis on our decision
tothe numbers suggestso I think we should
If you can come up with impact on revenue, costs, profits,
etc., do it. If we go forward with y, were going to lose $10
million per year. X should lead to additional profits
Dont make recommendations without some serious
supporting logic
Dont leave us asking why? What impact would that have on the business? Would we lose money?
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